IVY’s troubles are still not over.
Months after her ex-boyfriend came out with the news that he and IVY has a sex video, MISSHA, a cosmetics product of Able C&C, which selected IVY as its commercial model, filed a lawsuit claiming 500 million won for the shock her issues have brought on its product image.
Flashback, IVY signed an exclusive 500 million won contract with Able C&C in April 2007. Then in November 2007, her boyfriend named as Mr. Yoo came out in the open and threatened IVY with their sex video. When this came about, IVY stopped all her activities.
“The product and corporate images crashed because of her private life scandal and lies,” Able C&C commented.