BoA starred in her first beer commercial, which was first broadcast on January 12.
“We had a hard time picking the new model for the commercial because we wanted to have a celebrity who can show her hidden cheerful, honest and liberal side. In the end, we decided on BoA who is a global star for our new model,” a HITE authorized personnel revealed.
The commercial concept was to show a candid real talk of BoA that is why there was no basic copy or a script that the production team followed.
BoA shot the commercial for about 6 hours and she said that drinking beer helps relieve her stress.